Infinite Industries is an experimental digital platform that makes high quality contemporary art accessible to everyone.
Wow, sounds like a pretty lofty goal. Why should I care about this “contemporary art” thing in the first place?
In the world full of dumbed-down political slogans and light-speed advertisement campaigns it is important to cultivate a few islands of introspection. You don’t need to care all the time but every once in awhile, it is healthy to switch gears and look at the world in a different way - “contemporary art” offers us this chance.
So, really, everyone?
Pretty much. We try to keep explanations, art-jargon-free, and prices low. The content, however, is in no way watered-down. Some of it is pretty challenging, so you still need to make the effort. Not a passive entertainment sorda thing but definitely very open. We are counting on you to engage with the work and make it your own.
Who is the "we" behind the project?
Infinite Industries was created by Dima Strakovsky, together with a number of amazing friendly forces. Dima has done a bunch of work in the tech and design industry and has produced and curated art for over a decade. He is even writing this text in third person right now. Wait, this feels wrong... Switching to I for a second.
I teach art and I make art. I ran an art space for a number of years. I have enough technological know-how to cobble together a site that you are currently experiencing. I feel strongly that there has to be a better way to deliver art experiences to a much wider audiences, especially outside of major urban areas. Luckily I have a number of friends who have listened to me, helped me shape and produce this idea, and are now actively involved in the whole process.
Here is a video in which I try to explain the whole thing. Feel free to reach out with any questions.
I get to have digital source files. How do I actually use them?
When you purchase the digital download, you are getting a large (tens of MB) file that can be used to print out your personal copy of the work. This file comes together with a personal production license. This license allows you to create unlimited output based on this image for personal consumption only. In other words, you can make a print and put it on your wall but you can’t later resell the print.
Included in the download are a number of lower resolution files that can be used to create custom wallpaper for your phone, computer, put an image on a t-shirt, or just share it.
If you would like to create wallpaper for your phone or computer, you would need to resize the images. Pretty much similar process The process is similar for t-shirts and framed prints and any other fashion items. We will be providing some tutorials on how to do this and, of course, if you don’t want to resize, adjust or upload the images yourself, we will have several one-click options on our site in the near future.
I want to make sure my money goes to the artists. How do artists get paid?
Artists get paid in a two-part system. Flat fee for the release of the digital image and 60% or more of the profit from other types of distribution methods like t-shirts, fashion merch and custom commission work. All purchases and donations go towards sustaining and promotion of individual artists’ production.
Are you guys a for profit company? Who stands to gain if you succeed?
Nope. A 501(c3) non-profit. All the code that is being developed is open source and, once we lock down a mature code base and have solid data on digital collectors’ needs and wants, we will push it out to the world to share. Our goal is to fundamentally change the conversation around artwork distribution, not to create a category killer.
We believe that artists, small and mid-tier galleries, and younger collectors will be the key beneficiaries of this endeavor.
I am an art world insider. Have seen a bunch of projects with similar claims. Is there something new that you are bringing to the table?
In short, yes. Digital-first open distribution of art is very different from anything that currently defines art market practices. Here is a longer explanation that dives a little deeper into the details and the context of the market practices.
Finally, why Kentucky address? Not exactly the center of the art world.
Interwebz are grand and we plan to work with artists from all over the world. It’s a cheaper zip code than most of the world’s art capitals and we think that our geographic location adds quite a bit to the diversity of views and places that should make up the contemporary art world conversation.